The Crisis Management Conference 2014; Planning for Prosperity with a Coherent Crisis Management Capability

CMC2014 logo.jpgThe 2014 Crisis Management Conference (CMC 2014) will take place in London on Thursday 18th September. Delegates will be given a unique opportunity to hear speakers from the BBC, Network Rail, John Lewis, UBS, O2, UK Cabinet Office and the University of Liverpool discuss their first-hand experiences in preparing, responding and communicating in crisis. Click here to see the full programme.

Crisis management was long associated with failure and a desire to “keep covert” any crisis plans and preparations. Today, however, it is a topic of success, heralding responsible guardianship for the future well-being of an organisation’s people, performance, assets and reputation. It signals excellence in governance and leadership and is seen as an integral part of an organisation’s resilience, enabling it to thrive, survive and seize opportunity.

This nascent change in attitude is underpinned by the recent publication of BS 11200, the first codification of crisis management best practice, and appropriately, CMC 2014 will be opened by Dr Robert MacFarlane of the UK Cabinet Office. The Cabinet Office sponsored the development of the Standard, recognising the importance to both public bodies and the private sector of being prepared to withstand the unexpected.

The Conference’s mission is to promote sharing and discussion of practical, real-life crisis management experience with delegates. Our speakers have all “been there and done it” and are at the forefront of the latest in crisis management thinking.

From managing risk in a global business such as UBS to being responsible for “high risk” in the BBC and the delivery of journalists and staff to every global ‘hot spot’, our speakers will bring a fascinating insight to the crisis management approaches taken by a range of businesses. Closer to home, implementing a crisis framework in the John Lewis Partnership, a business with 80,000 staff delivering a huge array of FMCG and high value products will come under the spotlight and John Halsall from Network Rail will discuss managing crises in a business responsible for 1.3 billion passenger journeys annually and subject to daily public scrutiny.

O2’s Director of Communications, Nicola Green, will move the focus to communicating in crisis, exploring the power and pitfalls of social media engagement and other key aspects of reputation management and Professor Dominic Elliott will pick up on a key theme from last year’s conference – the importance of learning from crises. We all know best practice says we should but too often it doesn’t happen. He will explore why and what steps organisations can take to not only identify lessons but also how to implement change for the better.

It is set to be a fascinating day and we hope delegates will be inspired with innovative thoughts, tangible ideas and challenging concepts for consideration in implementing a coherent crisis management capability in their own organisations. Click here to see the full programme and how to register.

Last year’s inaugural conference CMC 2013, attracted a sell-out audience who keenly engaged with the high profile panel of speakers and other delegates from industry, government and academia to share ideas in tackling some of the challenges to do with crisis management. Key themes to emerge were:

Capability Building: Crisis management isn’t just about the response. It is a capability that has to be built and encompasses prevention (horizon scanning), preparation (planning, training and, above all, rehearsal), response (adaptability and flexibility) and review.

People: People with the right knowledge, skills and experience are central to an effective crisis management capability, but you have to ensure they are ready by training.

Prosperity: There is a positive correlation between crisis management, resilience and prosperity of an organisation.

Learning: Identifying lessons is only beneficial if they are put into practise so lessons identified become lessons learned.

Values: An organisation’s values should guide its response to a crisis as much as they guide day-to-day business.

• Reputation: Building your reputation capital before a crisis is as important as communicating well during a crisis.

Register here to take advantage of the Early Bird rate. There are limited places available and because last year’s conference was oversubscribed, early booking is recommended to secure a place.

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