Crisis Management Planning 101: Learning from Asiana’s Mistakes

By Isobel Nicholas

South Korea’s Asiana Airlines was roundly criticised in the aftermath of its response to the crash of Flight 214 on Sunday 6th July 2013 at San Francisco airport, inflicting severe damage to its reputation.  The criticism largely stems from its silence in the hours after the crash and the lack of information made available to support victims of the crash and their families as they struggled to find out what had happened and whether their loved ones were involved.

Here we review what happened and look at what lessons in crisis management planning and crisis communications can be learned. Continue reading