Making it count: Aligning crisis management to the organisation’s values

The first in a series of blogs exploring key themes arising from Crisis Management Conference 2013

By Claudia van den Heuvel

A recurring theme from this year’s crisis management conference was that crisis management should be guided by an organisation’s values as much as they guide day-to-day business. An organisation’s strategic mission and values set out the long-term Values direction for a company – where they want to go and how they are going to get there, that is, what strategies and actions are required to achieve that mission. Crisis management is an organisational process that is surely not exempt from this, as every decision made during a crisis should seek to protect the organisation’s core values and help it stay on course to achieving that mission. Continue reading