Resolution 1 – Must not bury head in the sand
Evidence shows that 85% of organisations will experience a major crisis within the next 5 years. ‘It’ll never happen to us’ just won’t cut it anymore, so get on with developing those plans and procedures and training your staff to ensure everyone knows what to if it all goes wrong.
Resolution 2 – Must exercise more
We don’t mean going for a jog in your lunch hour…this is about scenario-based desktop and simulation exercises that practice your incident response, help bring plans to life, highlight any gaps, and allow staff to gain experience, familiarity and confidence in crisis management.
Resolution 3 – Must improve communication
Step One – appreciate the central importance of communication in a crisis
Step Two – recognise the difference between crisis communications and day-to-day PR
Step Three – create a Crisis Communications Plan and involve the comms team in all crisis management training and exercises
Resolution 4 – Must figure out this social media malarky
Like it or not, it’s here to stay. Social media can bring huge benefits to crisis management and business continuity both as a monitoring tool to spot problems before they escalate and influence public perception; and as a communication channel to broadcast important information, combat rumours and reassure customers and stakeholders.
Resolution 5 – Must be more decisive
Successful crisis management is a balancing act of knowing the right questions to ask when an incident occurs and making strategic decisions at the right time, with incomplete information and extreme pressure. This is never an easy task, but with the right tools in place and plenty of practice (see Resolution 2) decision-makers can develop and execute action plans quickly and effectively and with the confidence that is crucial in a crisis.
Resolution 6 – Must stay up-to-date and in-the-know
Luckily for you, we’ve made this one very easy. We post twice a week on this blog about industry developments, thought leadership and tips for best practice in the world of crisis management, crisis communications, business continuity and emergency planning. Just click ‘Follow Blog’ on the right of this page, or follow @Steelhenge on Twitter to keep up to date with all things crisis. You can also add us to your circles on Google+.