It’s always good to know what you should do in a crisis and how you should communicate. However, it’s potentially even more important to know what not to do.
When you see those toe-curling, mortifying interviews (you know, the ones where you want the interviewee to run away as fast as their legs can take them), it’s no wonder that many business leaders avoid contact with the media at all costs. However, nothing will be as effective at maintaining your company image than a clear, confident, considered interview in a time of crisis. Our post last week highlighted how a leader can bring a human face to an organisation in crisis, and the most effective way to do this is through a TV interview.
Below are some examples of the worst big name interviews with tips on how not to follow in their ill-advised footsteps. Watch and learn: